Dental lead-generation agencies commonly charge $150–$500+ per implant or full-arch lead, and pay-per-lead marketplaces price high-intent leads at a premium. That math only works when case values are high — and it puts your pipeline in someone else’s hands.

The owned-funnel alternative

A simulator on your own website converts traffic you already pay for — SEO, ads, social — into leads you own. On GenView’s Starter plan, 15 captured, scored leads cost $39.99/month: under $3 per lead, with the quiz answers your treatment coordinators need to prioritize callbacks. One booked consult typically pays for years of the software.